Senior Manager, Oncology Product Marketing

BillionToOne is seeking a Senior Manager, Oncology Product Marketing to lead marketing for its oncology portfolio, including Northstar Select and Northstar Response. The role develops and executes product positioning, messaging, and go-to-market strategy, working across teams and with external stakeholders to support product adoption.

Responsibilities:

• Product Positioning & Messaging: Collaborate cross-functionally with Product Management, Sales, and other teams to develop compelling product positioning, messaging, and supporting resources that resonate with target audiences
• Lead Go-to-Market Strategy: Develop and execute go-to-market plans for new product launches and product enhancements, partnering closely with Product, Sales, Marketing, and other cross-functional stakeholders
• Simplify Complex Science: Translate sophisticated clinical products into clear, compelling marketing collateral, including brochures, leave-behinds, trade show materials, advertisements, press releases, and other commercial assets
• Market Research: Conduct in-depth market research and competitive analysis to identify customer needs, market trends, and competitive insights
• External Stakeholder Engagement: Partner with healthcare professionals, Key Opinion Leaders (KOLs), patient advocacy organizations, and other external stakeholders to drive product adoption and loyalty
• Internal Partnership: Collaborate closely with Sales, Medical Affairs, and Customer Service to ensure consistent messaging and flawless commercial execution. Serve as the primary product marketing resource for the field organization
• Innovation: Stay ahead of industry trends and bring innovative product marketing best practices from both the precision diagnostics industry and adjacent sectors

Requirements:

• 8+ years of Product Marketing experience with a proven track record of developing and executing successful product marketing strategies within precision diagnostics, biotechnology, or healthcare
• Bachelor's degree required
• Strong strategic thinking and analytical skills with the ability to interpret complex clinical and market data and translate insights into compelling value propositions and commercial strategies
• Deep understanding of product marketing principles, competitive analysis, and market research methodologies
• Experience creating data-driven marketing content and commercial collateral
• Excellent communication and interpersonal skills, with the ability to influence cross-functional stakeholders and communicate complex concepts clearly
• Comfortable working in a fast-paced, rapidly evolving environment
• BS or advanced degree in Biology or a related scientific discipline preferred