Senior Manager, Audience and Program Marketing

Darktrace is a global leader in AI-driven cybersecurity, helping organizations stay ahead of evolving threats. The Senior Manager, Audience and Program Marketing will lead global customer marketing programs, events, and targeted go-to-market initiatives to create pipeline, drive customer engagement, and promote advocacy. The role partners across marketing, product marketing, customer success, sales, and other teams to execute scalable programs, measure outcomes, and support growth.

Responsibilities:

• Develop and Execute 3-5 Targeted Programs Annually to deliver pipeline, meetings, and exceptional customer experiences with Darktrace
• Manage active marketing plans and customer journeys that address key audience use cases, customer needs, procurement cycles, and compliance requirements
• Create audience and/or industry-specific plays partnering with PMM and GTM to align messaging, positioning, content, use cases, and activations in region which will drive meaningful engagement and revenue influence
• Build a promotion plan with key marketing functions across inbound and outbound that will engage the right cohorts and open new relationships and opportunities
• Create activation-ready toolkits by audience which can be released across various channels for consistency and cohesive experience with Darktrace
• Design repeatable frameworks, planning cadences, activation playbooks, and connected workflows that enable consistent global execution and measurable outcomes
• Partner closely with marketing, product marketing, customer success, and other key stakeholders to ensure strategic alignment and collaborative teaming on priorities, plays, pipeline goals, and execution to accelerate deals and Darktrace market position
• Own and scale Darktrace’s global customer event portfolio (including Tech Meetups and Defender Days) to strengthen technical engagement, deepen value realization, and create clear pathways to customer advocacy and expansion opportunities
• Partner closely with marketing, product marketing, customer success, and other key stakeholders to ensure strategic alignment and collaborative teaming on priorities, plays, pipeline goals, and execution to accelerate deals and Darktrace market position
• Own pipeline creation and acceleration for the defined audience/segments
• Build a repeatable, data-driven targeted program engine
• Plan, orchestrate and execute events virtually and in-person to drive Darktrace value and meetings that will help scale programs
• Leverage or create marketing materials that can land across all critical channels, and connect the experience based on how the contact responds
• Drive presence and influence with Darktrace communities, associations, and thought-leadership platforms
• Monitor cybersecurity and AI trends, funding priorities, and competitive insights to inform plans and plays for sales, product and executive leadership
• Define KPIs for awareness, engagement, and pipeline contribution and track, measure and report monthly and quarterly
• Build repeatable processes leveraging Darktrace systems for campaign execution and optimization
• Manage marketing budget with 100% accuracy and transparency, delivering ROI and pipeline

Requirements:

• Bachelor's degree in marketing, business management and/or communications
• 5+ of B2B marketing experience, with at least 3 years in technology companies
• Proven track record driving pipeline and influencing sales outcomes
• Strong story creator that can translate technical capabilities into use cases, with clear value and benefits that drive action
• Experience with ABM, field marketing, events management, and integrated demand gen
• Experience designing targeted programs and plays (industry, segment, region, or cohort-based) that influence pipeline and support GTM priorities
• Proven ability to scale event programs—including webinars, executive dinners, and tradeshow ancillary events—using repeatable frameworks and templates
• Ability to operate in a fast-moving, competitive cybersecurity landscape with agility and dealing with ambiguity
• Strong cross-functional collaboration skills, especially partnering with stakeholders across product marketing, customer success, sales and marketing and interfacing with customers and partners
• Handson experience with marketing automation and digital marketing tools (e.g., Salesforce, Marketo/HubSpot, Gainsight)
• Excellent project management, communication, and stakeholder alignment abilities, with a data-driven mindset
• Willingness to travel up to 30%
• Experience marketing cybersecurity, cloud, AI or platform solutions is a plus