Product Marketing Manager

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. The Product Marketing Manager will execute go-to-market initiatives by developing product messaging, customer-facing content, launches, competitive battlecards, sales enablement materials, and win/loss insights while collaborating across Product Management, Sales, Marketing, and Engineering.

Responsibilities:

• You will own messaging and positioning of the individual products within the portfolio for business partners and stakeholders
• Author high-impact, foundational product content, customer presentations, pitch decks, feature blogs, and clear value-proposition briefs
• Take complex, technical AI architectures and LLM capabilities and translate them into intuitive, emotionally resonant customer facing collateral
• Maintain high-quality craftsmanship while building assets rapidly to match the velocity of our product engineering cycle
• Partner closely with Product Management, Sales, and Marketing teams to ensure everyone contributes effectively to GTM strategies and hits their respective milestones
• Deeply understand buyer behaviors to develop and activate Filevine’s core use-case messaging, ensuring our positioning resonates from solo practitioners to enterprise legal teams. Understanding various types of legal practices is a must, direct legal industry experience is a strong plus!
• Conduct ongoing competitive research to build, update, and deploy actionable battlecards and win/loss insights to keep Sales ahead of legacy tech and AI point solutions
• Support the implementation of comprehensive training programs to ensure Sales, Product Management, and Partner teams can effectively position Filevine’s unique advantages
• Track competitive and analyst environment to support briefings and reports that help to shape how Filevine is seen/understood by the market
• Own a consistent win/loss practice and turn the findings into positioning changes

Requirements:

• • Professional Experience: 3–5 years of dedicated product marketing experience within a B2B SaaS environment, ideally experiencing the high-growth transition from Series C to IPO
• Previous experience as a legal professional is a strong plus
• • AI-Forward Execution & Velocity: Proven experience working in a fast-paced technology or AI environment. You understand that speed wins, and you have a track record of flawlessly executing GTM tasks under tight timelines
• • Proactive Writer & Practitioner: A stellar portfolio demonstrating your ability to write clear, compelling product content and high-stakes customer-facing presentations
• • Cross-Functional Collaboration: Strong interpersonal skills with demonstrated success partnering across product, sales, and marketing teams to execute unified strategies
• • Analytical & Technical Curiosity: Comfort with technical concepts, APIs, and modern software architectures
• Specific familiarity with Generative AI, LLMs, or legal workflows is highly advantageous
• • Education: Bachelor's degree in Marketing, Business, Technical Writing, or a related field. A JD is also accepted and encouraged
• Work Location Expectation:** This position is based out of our San Francisco, Chicago, Salt Lake City or New York offices. Candidates residing in or near these metro areas are expected to work on a hybrid (2-3 days in-office/week) or fully onsite basis