Associate Product Marketing Manager

Uplight develops software that manages distributed energy resources to support grid efficiency, reliability, and the transition to clean energy. The Associate Product Marketing Manager will support go-to-market strategy, market and product analysis, product positioning and messaging, sales enablement, thought leadership, and the development of marketing tools and collateral.

Responsibilities:

• Support the development and execution of the go-to-market strategy for 1-2 of Uplight’s solutions and products through market research and analysis, product positioning and messaging, collateral development, and collaboration with the relevant teams
• Extract key insights from in-depth analyses of our market and solutions, synthesizing and packaging for internal teams while also incorporating into market-facing collateral
• Provide analytical support on a range of quantitative projects, from market analysis to commercial strategy support
• Contribute to Uplight’s thought leadership by developing narratives with supporting proof points demonstrating the value that our products bring to our clients, including not only the “what,” but the “why,” “how,” and “so what,” in the form of case studies, presentations, marketing collateral, and more
• Contribute to the development of training and enablement materials to support our Commercial Team’s understanding of the problems we solve for our buyers and users, as well as the market at large; contribute to development of internal tools, external collateral, and training content
• Provide analytical support on a range of quantitative projects, from market analysis to commercial strategy support
• Independently execute specific go‐to‐market strategy projects, which can include positioning, packaging, market intelligence, and other projects
• Clearly articulate a product’s value in a way that resonates with the market
• Synthesize market information into insights that inform positioning, roadmap, and go-to market strategy
• Develop product messaging and positioning
• Collaborate with the Product team to inform roadmap priority and market strategy based on research
• Work cross-functionally with teams across the organization including but not limited to Product, Sales, Account Management, Finance, Reporting, Insights, and Data Science in order to develop subject-matter expertise about the problems we solve for our buyers and users, as well as Uplight’s distinct role within the market at large
• Develop, maintain, and socialize internal tools and external sales assets that help our Sales, Marketing, and Market Development teams identify new opportunities, articulate Uplight’s unique value proposition, and accelerate adoption of Uplight’s products
• Collaborate with Product, Insights, and Account Management teams to define and measure the beneficial outcomes that we deliver for our clients
• Represent Uplight in industry events and forums as well as client meetings
• Ensure PMM resources consistently align sales and marketing teams on core use cases, personas, customer profiles, and competitive differentiation
• Provide direct deal support to Sales teams as needed
• Design and implement tools and processes to streamline development and maintenance of PMM go-to-market deliverables
• Organize and socialize PMM-developed collateral and materials to enhance self-service accessibility to internal teams across the organization

Requirements:

• 1-2+ years of experience in the utility, energy and/or climate tech space with a foundational understanding of the market, business incentives, and regulatory environment
• Passion for storytelling and impact
• An analytical mindset, and a proven ability to synthesize qualitative and quantitative research into actionable information or recommendations to internal and external stakeholders
• Exceptional oral and written communication and presentation skills
• Ability to adapt to change within a fast-paced environment
• Ability to multitask, provide persistent follow-up, and prioritize competing deadlines
• Team player (ability to work toward a common goal across all departments and levels)
• Self-starter and self-accountable
• Creative problem-solving skills