Nelnet Business Services, a division of Nelnet, provides payment technology and education services to higher education institutions, K-12 schools, and students, families, and supporters. The Go To Market Manager plans, coordinates, and executes launch strategies for new products, services, programs, and initiatives, partnering with cross-functional teams to ensure market readiness, stakeholder alignment, customer adoption, and operational execution. The role develops launch plans, manages positioning and demand generation, enables sales, evaluates performance, and builds scalable go-to-market processes.