Manager, Response Marketing

The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and support everyone affected by multiple sclerosis. The Manager, Response Marketing runs the offline direct response program, manages agency and vendor relationships, oversees campaign execution and quality control, and supports revenue growth from individual donors.

Responsibilities:

• Manage the day-to-day operations of the offline direct response program, including management of the agency of record, campaign routing, oversight, and quality control
• Identify and test opportunities to expand the offline direct response program into new channels, formats, and audiences, helping grow awareness of Multiple Sclerosis and expand the Society's reach
• Drive and incorporate internal creative feedback, reviewing and editing all campaign versions
• Assist the AVP, Response Marketing with day-to-day priorities and program needs
• Build relationships and work closely with teams within Response Marketing and across other departments
• Coordinate production and fulfillment with external partners and vendors for cost-effective, timely campaigns
• Develop creative concepts and content for campaigns in partnership with other teams
• Incorporate surround sound tactics into direct response campaigns to extend reach across other channels
• Ensure fluidity across the giving pipeline running smoothly, partnering with the mid-level and major giving teams
• Manage the Society’s tax receipt process, including data and creative
• Oversee mail processing and production of direct response materials working closely with vendors and internal stakeholders
• Manage the joint cost allocation reporting process with the agency of record, reviewing and routing requested changes internally
• Prepare and manage the expense detail report

Requirements:

• 4+ years of experience in fundraising project management and marketing campaign execution, including managing agencies or vendors
• Knowledge of revenue generation through mail, email, and digital marketing best practices
• Strong organizational relationships, effective collaboration, and leadership skills
• Ability to create and implement tactical and strategic plans with an understanding of campaign audiences and segmentation
• Highly organized with strong attention to detail and ability to manage multiple projects simultaneously
• 3 years of experience leveraging customer database systems for direct marketing fundraising campaigns
• experience in writing/editing direct marketing fundraising copy