Senior Manager, Lifecycle Marketing

First Stop Health provides connected, whole-person virtual care to employers across all 50 states through its app, website, and phone. The Senior Manager, Lifecycle Marketing will lead the strategy, governance, and optimization of member engagement programs, including Braze platform leadership, personalized multi-channel journeys, analytics, experimentation, and cross-functional collaboration. The role will also lead and develop a small team of engagement professionals.

Responsibilities:

• Own and evolve First Stop Health's member lifecycle marketing strategy across awareness, onboarding, activation, engagement, retention, and re-engagement
• Identify opportunities to improve member engagement through personalization, automation, segmentation, and experimentation
• Establish lifecycle marketing best practices, governance, and operating standards
• Serve as the organization's Braze subject matter expert
• Oversee platform architecture, campaign design, Canvas strategy, segmentation, Liquid personalization, and journey orchestration
• Partner with Engineering and Data teams to ensure scalable integrations, reliable data flow, and platform optimization
• Drive platform governance, documentation, and operational excellence
• Develop multi-channel engagement programs across email, SMS, push, and emerging channels
• Build scalable audience strategies that deliver the right message at the right time
• Continuously improve member experiences through testing, measurement, and optimization
• Establish a culture of experimentation through A/B testing and performance analysis
• Monitor key engagement and utilization metrics, translating insights into actionable recommendations
• Partner with analytics teams to measure business impact and identify new opportunities
• Collaborate with Product, Clinical, Data, Engineering, Client Success, and Marketing to align engagement strategies with business priorities
• Translate business objectives into scalable lifecycle marketing programs
• Serve as a trusted advisor on member communications and engagement strategy
• Lead and develop a small team of engagement professionals
• Provide coaching, mentorship, and career development
• Foster a culture of collaboration, accountability, and continuous improvement

Requirements:

• 7+ years of experience in lifecycle marketing, CRM, or marketing automation
• 2+ years of experience managing and developing marketing professionals
• Deep expertise with Braze or a comparable enterprise lifecycle marketing platform (Iterable, Salesforce Marketing Cloud, Customer.io, etc.)
• Demonstrated success designing and optimizing lifecycle marketing programs
• Experience developing automated customer or member journeys across multiple channels
• Strong analytical mindset with experience using experimentation and performance data to drive decision-making
• Proven ability to lead complex cross-functional initiatives
• Healthcare, digital health, health plan, or benefits industry experience
• Experience driving member activation, utilization, engagement, and retention
• Experience leading marketing operations, CRM governance, or platform administration