Shopper Marketing Manager

USA Pears is an agricultural marketing organization representing Washington and Oregon pear growers. The Shopper Marketing Manager will lead retail marketing efforts across the Western Region and designated national accounts by developing and executing shopper marketing, merchandising, promotional, and data-driven programs that increase sales and category growth. The role also manages retail relationships, budgets, presentations, industry engagement, travel, and performance reporting.

Responsibilities:

• Leverage existing relationships while developing and managing key strategic partners within retail and wholesale customers
• Create and execute seasonal marketing and merchandising programs that drive sales and category growth
• Analyze account performance using retail and category management data from platforms such as Circana, Nielsen, SPINS, and 84.51
• Develop customized recommendations, merchandising strategies, and promotional plans based on retail insights and market opportunities
• Negotiate and manage promotional programs, including: In-store sampling; Display contests; Digital coupons; Loyalty programs; E-commerce initiatives; Local events; Other volume-driving promotions
• Collaborate with sales organizations and internal marketing teams to optimize program effectiveness and retailer engagement
• Manage assigned budgets and ensure compliance with organization funding guidelines
• Serve as a primary representative of USA Pears to retailers, wholesalers, growers, shippers, vendors, and industry partners
• Conduct in-person meetings, virtual presentations, phone calls, written communications, and in orchard tours
• Deliver presentations and participate in public speaking opportunities at industry events and conferences
• Prepare promotional agreements, reports, market updates, and success stories for leadership, board members, and industry stakeholders
• Travel extensively throughout your assigned territory and North America to support customer relationships and marketing programs
• Attend trade shows, conventions, industry meetings, and consumer-facing events
• Participate in retail activations and promotional events, including sampling and retailer support activities
• Manage travel logistics, including flights, lodging, and transportation arrangements
• Attend semi-annual team meetings and other company-sponsored events
• Conduct store visits, ad tracking, sales performance reviews, and market analysis
• Maintain accurate data records and reporting within company systems
• Utilize data and insights to develop marketing strategies, improve program performance, and support future planning
• Contribute to the overall domestic marketing strategy through analysis and recommendations

Requirements:

• a minimum of three years of food industry experience
• Experience in retail marketing, shopper marketing, category management, or produce merchandising
• Knowledge of retail produce buying practices and operations
• Existing US grocery retail and wholesale relationships
• Strong communication, presentation, and relationship-building skills
• Excellent analytical and problem-solving abilities
• Ability to work independently and effectively from a home office environment
• Proficiency with Microsoft 365 applications, including Teams, Word, Excel, PowerPoint, and Outlook
• Bachelor's degree preferred
• Experience using retail data and analytics platforms such as Circana, Nielsen, SPINS, and 84.51
• Strong understanding of data-driven marketing and promotional strategy development
• Prior CPG Sales and Marketing experience