GTM Marketing Manager

Sundays for Dogs is a founder-led pet food brand offering human-grade, air-dried dog food through a subscription-based direct-to-consumer model. The GTM Marketing Manager will own go-to-market planning for new product launches, including pricing, packaging, positioning, promotions, and integrated campaigns. The role will coordinate cross-functional teams and manage both new-customer acquisition and existing-subscriber growth motions.

Responsibilities:

• Own the go-to-market plan for new product launches, from initial concept through launch and early performance
• Define launch tiers so small bets ship in weeks and big bets get the full plan, and match each launch to the right level of investment
• Plan the new customer motion for each launch: offer construction, quiz placement, landing pages and paid creative, first-order economics, and the effect on overall conversion rate
• Plan the active subscriber motion for each launch: attach, upgrade and swap; portal and email surfaces; cannibalization of existing SKUs; incremental LTV; and a migration plan for anyone whose plan changes
• Define pricing and packaging recommendations in partnership with R&D, Supply Chain, Digital Product, Creative, and Finance, balancing customer value with margin considerations
• Write the merchandising and promotional inputs Creative and Digital Product build from—PDP content, quiz placement, SKU and bundle setup, promo mechanics, and portal flows
• Define the measurement plan before launch—success criteria, the metrics we'll read, and how we'll read them—then report against it and turn findings into a repeatable go-to-market playbook
• Coordinate launch and campaign timelines across Digital Product & Engineering, Analytics, R&D, Supply Chain, Operations, Retention, and Customer Care, and take integrated campaigns to market across paid, email/CRM, organic social, content, and PR

Requirements:

• You have 5+ years of experience in brand management, product marketing, or go-to-market roles, ideally in CPG or DTC
• You have proven experience leading product launches end-to-end, including pricing and packaging decisions
• You have experience launching on a subscription commerce stack, including the eCommerce surfaces a launch runs on—brand pages, PDPs, quiz, SKU and bundle setup, promo mechanics, and subscriber portal flows
• You have experience writing merchandising and promotional inputs for design and product teams, and marketing to both new customers and an existing subscriber base (attach, upgrade, and swap)
• You have experience planning and executing integrated campaigns across paid, email/CRM, organic social, and content
• You have a working understanding of unit economics and pricing frameworks, and define success criteria and the measurement plan before a launch rather than after
• You have the ability to work cross-functionally across Digital Product & Engineering, Analytics, R&D, Supply Chain, and Creative without formal authority over those teams
• You have the ability to manage multiple concurrent launches and campaigns in a fast-paced, remote environment, with strong written communication for briefs, launch plans, and cross-functional updates