Product Marketing Manager

Hard Rock International is seeking a Product Marketing Manager to represent and promote its digital products across guest touchpoints. The role leads go-to-market planning, develops product messaging and enablement content, coordinates with cross-functional marketing and product teams, and measures product adoption and engagement.

Responsibilities:

• Lead go-to-market planning for new digital product launches and feature releases
• Develop product positioning, messaging, and launch materials in partnership with Product Managers
• Ensure new capabilities are effectively communicated across all digital channels
• Lead on-site activation events
• Create and maintain product-focused content including videos, training materials, demos, release communications, and knowledge resources
• Ensure digital experiences accurately reflect the latest product capabilities and promotions
• Support internal teams with product education and adoption materials
• Partner closely with Product Management, Ops, Corporate Marketing, Property Marketing teams, and Unity Marketing
• Coordinate with Corporate and Property Social Media Managers to ensure user moments and features are represented consistently across channels
• Measure adoption and optimize the engagement of product launches and marketing initiatives
• Gather customer and stakeholder feedback to continuously improve product communication and adoption

Requirements:

• 5+ years of experience in Product Marketing or Digital Marketing
• Demonstrated success launching digital products and driving customer adoption
• Strong experience creating product messaging, launch plans, presentations, videos, and training materials
• Excellent storytelling and communication skills with the ability to simplify complex product capabilities
• Experience working cross-functionally with Product, Marketing, Creative, and Digital teams
• Familiarity with digital content management systems, analytics platforms, and AI-assisted content creation tools
• Experience with video creation and presentation tools (e.g., Camtasia, Adobe Creative Suite, Canva, or similar) is a plus