Product Marketing Manager, AdTech/Programmatic (Remote)

PulsePoint is a technology company serving healthcare marketers with programmatic and analytics solutions. The Product Marketing Manager will drive adoption and retention through product positioning, messaging, go-to-market strategy, launches, sales enablement, and competitive insights.

Responsibilities:

• Act as the voice of the customer/end-user by partnering closely with Sales and Trading teams to uncover insights, shape ICPs, and identify market opportunities
• Lead product and feature launches from positioning through enablement, ensuring teams are confident and market-ready
• Turn platform capabilities and performance insights into clear, compelling stories that drive adoption
• Develop high-impact sales materials (decks, one-pagers, case studies, playbooks) that highlight differentiation and best practices
• Use data, competitive insights, and AI tools to continuously refine messaging, improve go-to-market strategy, and support revenue growth

Requirements:

• You are intellectually curious about the intersection of healthcare and technology
• You proactively ask questions and dig deeper to uncover insights
• You are detail-oriented and take pride in delivering high-impact work
• You thrive in fast-paced environments and can reprioritize as business needs shift
• You enjoy launching new products and improving the customer experience
• You are a natural storyteller and presenter who can simplify complex concepts for diverse audiences
• 5+ years of product marketing experience within a B2B technology company
• Strong understanding of programmatic advertising and/or digital media strategy
• Comfort using AI tools and productivity platforms (e.g., Jira, Trello, Claude, Gemini, etc)
• Proven ability to translate complex technical concepts into clear, compelling messaging
• Experience as a trader, campaign manager, buyer, or DSP/platform user
• Healthcare or pharma media experience