Product Marketing Manager

Designalytics is hiring a Product Marketing Manager to own product marketing strategy, positioning, messaging, and execution for its package design research offerings. The role creates sales enablement materials, email campaigns, and explainer videos, and partners with the sales team to support prospect conversion and growth.

Responsibilities:

• Own and refi ne the marketing strategy and messaging frameworks for our current CPG packaging research products, ensuring clear, persuasive positioning across all materials
• Strategize, create, and deliver high-performing sales tools—including pitch decks, one-pagers, product sheets, and feature overviews—that help our sales team convert prospective clients
• Strategize, draft, and execute product-focused email campaigns and sales cadences that generate leads and keep prospects engaged
• Create simple, clear explainer videos and product demos that highlight our data and research capabilities
• Partner directly with the sales team to translate their commercial needs into polished, strategic marketing tools and assets

Requirements:

• 3-5 years of experience in B2B product marketing and/or marketing communications
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Demonstrated track record of managing and executing product marketing efforts
• Hands-on experience building, executing, and reporting on CRM-based email marketing sequences and sales cadences
• Practical skill in producing and editing simple videos and product walkthroughs (e.g., using Loom, Camtasia, Canva, Adobe Premiere, or similar)
• Excellent written communication and visual design sensibility
• Proficiency with slide tools (PowerPoint, Google Slides) and familiarity with sales engagement or CRM tools (e.g., HubSpot, Salesloft)
• preferably in B2B SaaS, market research, or CPG services