Product Marketing Manager

STARLIMS is seeking a Product Marketing Manager to position and take its product family to market. The role develops industry-specific messaging, informs product and go-to-market strategy, leads launches and sales enablement, and supports field marketing and customer proof.

Responsibilities:

• Own positioning and messaging across the STARLIMS product family, including STARLIMS, Moda and Labstep
• Craft industry-specific messaging for the different ICPs STARLIMS sells to, so every buyer sees how we solve their lab’s specific challenges
• Shape the product roadmap by bringing market, customer and competitive insights to Product Management through customer interviews, win/loss analysis and market research
• Plan and deliver compelling launches in partnership with Product Management, from messaging and content through sales readiness and post-launch measurement
• Lead sales enablement, building the pitch decks, demos, battlecards, objection handling and training our sellers need to win long, complex enterprise deals
• Own competitive intelligence, tracking competitors, maintaining battlecards, and arming Sales and Product with clear guidance on how we win
• Support our field teams at physical and virtual events, including trade shows, conferences, webinars and customer events, with messaging, content, demos and presence
• Build customer proof, including case studies, references and customer stories that show measurable value
• Use AI tools to speed up research, content creation, and competitive and market analysis

Requirements:

• You are based in the US
• You have 5+ years of product marketing experience in B2B
• You have supported enterprise or similarly long, complex sales cycles with multiple stakeholders
• You have worked closely with Product Management teams to shape roadmaps, build external messaging and deliver compelling launches
• You have supported field and sales teams through physical and virtual events
• You have built sales enablement and competitive intelligence programs that sellers actually use
• You can take a technical product and make it simple and compelling for different audiences, from lab technicians to executives
• You have a high motor - you push through roadblocks, move fast, and don't stop until the job is done
• You've worked on small, fast-moving teams and are comfortable with a high rate of change
• You are a self-starter with a strong bias for action - you identify opportunities, build solutions and move quickly without being told what to do
• Strong written and verbal communication skills
• Proficiency using AI tools in product marketing work
• 4-year Bachelor's degree or equivalent practical experience
• Experience with LIMS or similar technical B2B SaaS products
• Experience marketing to scientific, regulated or technical buyers
• Experience marketing a portfolio of multiple products