Lifecycle Marketing Manager

Block is seeking a Lifecycle Marketing Manager to lead global B2B lifecycle and email marketing for Afterpay and Cash App. The role develops personalized prospect and merchant journeys, regional marketing strategies, testing plans, and programs that support merchant acquisition, onboarding, growth, and retention.

Responsibilities:

• Thinks like a customer, using merchant insights to help prospects solve their problems, improve their business and see the value of Afterpay and Cash App
• Grows net new merchants through personalized nurture journeys that move prospects to opportunities and signed merchants
• Gets new merchants set up and transacting as quickly as possible, then helps them adopt more of our products
• Helps established merchants grow at scale, increasing transaction volume and engagement with Block
• Delivers thought leadership, product releases, events and growth opportunities that increase merchant engagement, retention and lifetime value
• Keeps merchants with us through churn prevention and winback programs
• Sets lifecycle best practices so prospects and merchants are happy and succeed with Block
• Uses AI to personalize content, sharpen segmentation, and speed up production and learning
• Own the full prospect and merchant lifecycle across every segment, from small businesses to enterprise
• Build global strategies but think regionally: get to know the needs of each market and adapt one global framework to fit them
• Work with regional sales leaders to understand their needs, find gaps in the customer journey, and turn those insights into new journeys and improvements
• Lead email for product go-to-market and thought leadership, partnering with Product Marketing, Content and regional teams
• Own the email test roadmap: write hypotheses, run A/B and multivariate tests, and share what you learn across the team
• Test and grow lifecycle channels and tactics beyond email
• Set up regular reporting and feedback loops with sales and regional teams, showing how lifecycle programs affect pipeline, merchant transaction volume and retention

Requirements:

• Minimum 5 years experience owning B2B lifecycle, email or CRM marketing, ideally for global, sales-led products serving businesses of all sizes
• Experience measuring lifecycle impact on attributed, influenced and incremental revenue, retention and merchant engagement, and presenting results to leadership
• Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments
• Working knowledge of Figma or similar software for designing and building email creative
• Experience designing, running and measuring lifecycle growth and testing strategies
• AI fluency, with a track record of using AI tools to scale marketing programs
• Experience managing programs from idea to launch across multiple teams and time zones
• Experience partnering with sales and regional leaders to understand their needs and turn them into lifecycle programs that drive results