Senior Manager, Customer Marketing

CoderPad is hiring its first customer marketer to own and execute the customer marketing plan. The role builds programs that generate expansion pipeline, increase customer adoption, develop advocacy, and run customer events and a Customer Advisory Board.

Responsibilities:

• Own the self-serve-to-Enterprise upgrade marketing motion. Take our current pilot and scale what works into an always-on program while continuing to optimize
• Build one-to-many expansion programs for Enterprise customers in partnership with Expansion Sales, including cross-sell and upsell plays, targeted nurtures, and sales-ready offers
• Partner with Campaigns to adapt our major campaigns and launches for customer audiences, so existing customers hear the right story at the right moment
• Give Expansion Sales the timing, messaging, and assets to act on signals from your programs
• Localize expansion and lifecycle programs for EMEA customers, adapting messaging, timing, channels, and events to the region (about 15% of your effort)
• Build lifecycle programs that support CS in getting customers to value: onboarding and feature-adoption email, customer webinars, and launch communications
• Work with Product Marketing to turn new features into customer-facing campaigns that drive usage
• Design lifecycle journeys and build them in our marketing automation platform, working with Marketing Ops on complex builds and attribution
• Build the customer data foundation with Marketing Ops and CS: the segments and scores that decide who gets which program, and when
• Create and run our customer advocacy program that provides speakers for events, case studies, customer references and referrals
• Produce customer case studies and stories
• Drive a review program on G2 and similar sites to strengthen our position against competitors
• Launch and run a Customer Advisory Board that brings customer insight into product, messaging, and strategy
• Plan customer-focused events and user groups

Requirements:

• 6+ years in B2B SaaS marketing, with at least 3 years in customer, lifecycle, or expansion marketing
• A track record of owning an expansion pipeline or revenue number, not just engagement metrics
• Experience creating a customer marketing plan and executing it end to end, doing the hands-on work yourself
• Experience partnering with Ops and CS to build customer segments and scores. You understand how product usage, CRM, and CS data combine to target the right accounts at the right moment
• Experience running advocacy programs: case studies, references, reviews, or advisory boards
• Credibility with sales and CS leaders, and the ability to turn their input into programs that ship
• Comfort with data. You can define the metrics, work with Ops on attribution, and explain what's working
• Strong writing and a feel for what resonates with customers
• employees must have the permanent and unrestricted right to work in their country of residence without needing present or future sponsorship from the company