Product Marketing Manager - CWT

Carlisle Construction Materials is hiring a Product Marketing Manager to develop and execute brand marketing strategy that supports growth and revenue. The role leads marketing campaigns, demand generation, brand loyalty, and new product commercialization while supporting sales and engaging B2B audiences such as architects, consultants, and contractors.

Responsibilities:

• Develop and implement brand marketing strategy to support corporate growth and financial goals
• Develop and lead execution of annual marketing plans for the brand
• Responsible for managing annual spend
• Lead brand loyalty programs to drive engagement, increased revenue and generate a return on investment
• Generate demand through a broad mix of digital and traditional channels and measure results against key metrics
• Coordinate with digital marketing to develop and deploy targeted Account Based Marketing (ABM), SEO, SEM and related digital ad campaigns and ensure effective execution and key metric tracking via relevant dashboards
• Support integration of Carlisle brands and products sold into the commercial channel
• Establish performance metrics for marketing campaigns and track and report results; analyze and course-correct programs
• Support creative development of content for website, email, social media, public relations, traditional and digital advertising, tradeshows, sales aids, published articles and other vehicles as appropriate
• Collaborate to identify and evaluate new product opportunities to ensure a robust new product pipeline
• Lead the process to commercialize and launch new products
• Monitor competitive activity and adjust strategies as appropriate to maximize share growth
• Support brand partners with marketing and merchandising programs that drive brand awareness, loyalty, and revenue
• Ensure external facing materials are accurate and meet brand standards and positioning
• Lead qualitative and/or quantitative voice of customer research to determine needs and identify opportunities
• Provide product launch support and collaborate with Product Management on new product planning and commercialization
• Develop a deep understanding of commercial markets and customers
• Expectation to understand, participate in, and support company COS initiatives, with focus on developing a lean mindset
• Other duties as assigned

Requirements:

• Self-motivated, well-organized, team player with strong communication skills and a bias for action
• A strong collaborator who can drive consensus and articulate program recommendations and trade-offs to senior executives
• Deep customer-journey minded approach to digital, social media and website development
• Understanding of website metrics, data analysis and reporting tools
• Knowledge of software applications including Salesforce, Google Analytics
• Strong background in Microsoft Word, Excel, and PowerPoint
• Bachelor's degree in Marketing, Communications, Business or related field
• Five (5) years of marketing experience, with demonstrated management experience or equivalent experience in a fast-paced agency setting
• Experience and/or aptitude around developing content to support traditional and digital marketing campaigns
• Experience assessing and launching sales enablement tools and processes
• Experience partnering with business leads and creative teams to deliver quality content and meet deadlines
• Demonstrated experience and success with digital demand generation that drives business results
• Master's degree in Marketing, Communications, Business or related field
• Experience in the construction industry with builders, contractors and architects