Content and Growth Marketing Contractor

CMB is seeking a Content and Growth Marketing Contractor to support its Brand Growth team in engaging and converting new accounts and expanding key accounts. The contractor will create sales and marketing content, execute integrated campaigns and account-based marketing programs, and analyze performance to optimize results.

Responsibilities:

• Develops capabilities presentation, case studies, videos and one-pagers on core capabilities and thought leadership pillars. Updates and maintains sales collateral
• Supports the development and maintenance of Learning Workshop content, ensuring it is modular and customizable to account team needs and objectives
• Manages sales enablement content within HighSpot, optimizing structure, tagging, and usage based on data, feedback, and sales performance insights
• Curates conference and event-related content, working with the Design Team to consistently implement the brand across external touchpoints
• Collaborates on content creation for business development outreach, including targeted emails, video case studies, and other growth-focused assets
• Develops short-form and long-form marketing content, including papers, guides, and blogs leveraging source materials and generative AI tools
• Writes content to support campaigns, landing pages, emails and social posts, ensuring relevance and alignment to buyer needs
• Manages website content writing, coordinating with external agencies as needed to ensure accuracy, freshness, and brand consistency
• Collaborates with sales and business development to identify high-value accounts, decision-makers and influencers
• Supports Business Development with cross-functionally coordination to plan and assist with ABM programs (1:1, 1:few, 1:many) targeting specific accounts, specific industries that generate new pipeline and accelerate deals for key target accounts
• Leverages existing content to develop compelling messaging aligned to client and prospect needs and their purchase journey
• Owns end-to-end planning and execution of webinars, virtual and live events
• Collaborates with internal teams and guest speakers on event strategy, content, promotion, and logistics
• Tracks registration and attendance, coordinates follow-up communications, and analyzes post-event performance with Business Development

Requirements:

• You're an experienced marketer who loves turning strategies into campaigns that deliver results
• You stay on top of the latest ABM and digital marketing strategies, and you see AI as your bestie — a go-to partner for working smarter and faster
• You enjoy using technology to drive efficiency, sharpen metrics, and fuel continuous improvement
• You think strategically, sweat the details in execution, and are energized by collaborating with sales, business development, and content teams to engage the right accounts with the right message
• You come from a B2B marketing agency background and have a demonstrated track record of translating strategies into campaigns
• You have experience building campaigns for enterprise B2B marketers, which is required for this role, and you're comfortable using marketing technology to measure performance and optimize results
• 5+ years of experience in B2B digital marketing, with hands-on responsibility for content development, email and social campaigns, webinars, and events
• Understanding of ABM principles, strategies and best practices
• Experience in marketing to large B2B enterprises, selling marketing or insights products or services
• Familiarity with digital advertising using DemandBase or other ABM systems
• Expert user of HubSpot marketing and sales solutions for automation
• Experience with webinar/event platforms
• Proven ability to think strategically, with exceptional attention to detail in execution
• Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders
• Highly organized and efficient with the ability to develop and execute against an evolving plan
• Strong project management, time management, and prioritization skills to oversee multiple priorities in a fast-paced environment
• Demonstrated ability to achieve results working cross-functionally with sales, marketing and product development teams
• Analytical mindset and familiarity with campaign KPIs and performance metrics
• Experience in testing and optimizing campaigns for performance, with expertise in driving web traffic, MQLs, and SQLs as well as optimizing conversion from discovery to exploration, evaluation and advocacy
• No visa/work authorization available
• Comfort with CMS platforms and landing page builders and knowledge of HTML/CSS for email formatting a plus
• Understanding of AEO/GEO a plus