Senior Marketing Manager

HashRoot is recruiting for an unnamed global client seeking an experienced Performance Marketing Manager. The role leads go-to-market strategy, paid acquisition, conversion rate optimization, and performance analytics across multiple client accounts and industries.

Responsibilities:

• Develop and execute GTM and paid acquisition strategies focused on qualified lead generation
• Manage and optimize campaigns across Google Ads, Meta, LinkedIn, and TikTok
• Drive CRO through landing page optimization, A/B testing, and funnel analysis
• Implement GA4, GTM, conversion tracking, attribution, and offline conversion imports
• Analyze campaign and CRM data using SQL, Python, BigQuery, and Looker Studio
• Develop ad copy, guide creative strategy, and optimize campaign performance
• Manage budgets, forecasting, reporting, and client communications
• Implement CRM integrations, server-side tagging, and Conversions API (CAPI)

Requirements:

• 7–9 years of hands-on performance marketing experience, preferably agency-side
• Experience managing $100K–$500K in monthly ad spend across multiple accounts
• Proven GTM and B2B lead generation experience across multiple industries
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads
• Proficiency in GA4, GTM, CRO, conversion tracking, and attribution
• Working knowledge of SQL, Python, BigQuery, and Looker Studio
• Experience with GCLID, offline conversion imports, enhanced conversions, and CRM integrations
• Strong copywriting, creative strategy, analytical, and budget management skills
• Familiarity with server-side tagging and CAPI implementations
• preferably agency-side