Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it—where your skills and values drive our collective progress and impact.
The Brand Marketing Manager- Laser (EMEA) is going to lead the development and execution of the EMEA Lasers brands strategy to strengthen market position, drive awareness, demand generation, and customer adoption, and deliver sustainable revenue growth. Preferred location: employee based in the Greater London.
Key responsibilities include, but not limited are:
• Strategic Brand Leadership: Define and execute EMEA brand strategy; drive premium brand positioning; adapt global messaging.
• Commercial & Revenue Growth: Partner with sales leadership; execute go-to-market strategies; support pricing and promotional frameworks.
• Lead Generation & Digital Marketing: Oversee paid media, SEO, CRM and social campaigns; drive patient acquisition; optimize funnel performance.
• KOL & Scientific Engagement: Manage KOLs; drive clinical advocacy; align with medical and regulatory teams.
• Event Management & Education: Lead congresses, workshops and user meetings; develop physician education programs.
• Public Relations & Communications: Guide PR strategy; manage media and influencer partnerships; support crisis communications.
• Sales Enablement: Develop sales tools and training materials; support distributors and sales teams.
• Market Intelligence & Insights: Monitor competition and identify growth opportunities.
• Cross-functional Leadership: Collaborate with global marketing, medical, regulatory and operations teams; manage agencies.
• Financial & Performance Management: Manage budget; track KPIs; report performance to leadership.
• Perform other duties as assigned.
The minimum requirements:
• Bachelor degree in Marketing, Business, Life Sciences or related discipline required; MBA preferred; expertise in brand strategy, digital marketing and commercial marketing.
• 5-8+ years of experience in brand marketing, commercial marketing, or strategic marketing roles within medical devices, healthcare, aesthetics, pharmaceuticals, or related industries.
• Proven experience managing marketing budgets, external agencies, and performance metrics to deliver measurable business results.
• Demonstrated success in product launches, lifecycle management, demand generation, and multi-channel marketing programs.
• Proven experience developing and executing regional or international brand strategies that drive business growth and customer engagement.
• Experience leading cross-functional initiatives and influencing stakeholders across Sales, Medical Affairs, Regulatory Affairs, Finance, and Global Marketing teams.
• Proven experience managing marketing budgets, external agencies, and performance metrics to deliver measurable business results.
• Strong analytical and strategic thinking skills with experience identifying market opportunities and translating insights into commercial action plans.
• Demonstrated ability to operate independently, influence decision-making, and provide strategic recommendations in a matrixed international environment.
We are an Equal Opportunity Employer. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates collaboration.
