Senior Director, Growth & Demand Marketing

Wrike is hiring a Senior Director, Growth & Demand Marketing to lead its global demand generation engine, scale ABM programs, and grow enterprise pipeline. The role oversees integrated campaigns, field marketing, ABM, and events, partnering across Sales and marketing teams to drive pipeline and revenue growth.

Responsibilities:

• Conceptualize, build, and optimize targeted, multi-channel B2B marketing programs, campaigns, and high-touch ABM initiatives designed to generate and accelerate enterprise pipeline and bookings
• Oversee Wrike’s event portfolio—including our flagship Collaborate conference, high-touch networking events, and key industry trade shows—ensuring seamless integration with sales follow-up strategies to nurture leads into closed-won business
• Partner cross-functionally with VPs of Sales and Sales Development to create tailored, vertical-specific campaigns and account-level strategies that maximize pipeline ROI
• Establish and maintain a continuous campaign measurement framework. Define campaign-level KPIs, optimize demand gen funnel performance, and enforce best-practice lead lifecycle and follow-up standards across teams
• Drive operational efficiency across your team by leveraging Wrike’s core workflows and implementing cutting-edge AI tools to scale campaign execution, enhance personalization, and optimize demand gen strategies
• Lead, mentor, and elevate a high-performing, self-sufficient team spanning Demand Generation, ABM, and Events, fostering a culture of innovation, experimentation, and cross-functional collaboration

Requirements:

• 10+ years of progressive B2B demand generation and growth marketing leadership experience at a SaaS organization
• Deep expertise in key demand generation concepts: buyer's journey mapping, lead management frameworks, pipeline acceleration, and pragmatic marketing methodologies
• Proven track record running life-cycle marketing, email marketing, webinars, digital marketing, content syndication, and enterprise integrated campaign strategies
• Demonstrated ability to operate seamlessly at a 2–3 year strategic horizon while remaining grounded in execution and campaign details
• Track record of successful strategic alignment with enterprise sales leaders, field teams, and executive stakeholders to drive revenue
• Mastery of marketing automation platforms (Marketo, Eloqua, Pardot), CRM tools, and demand gen measurement frameworks
• Familiarity with 6sense and its application to account prioritization, audience targeting, and integrated campaigns
• BA/BS degree or equivalent professional experience
• Experience marketing to complex enterprise buying committees (Marketing, PMO, Professional Services, and IT)
• Proven history of building tailored, high-touch ABM campaigns and managing high-impact corporate/field events that deliver measurable pipeline ROI
• Hands-on experience identifying and adopting advanced AI tools and automated workflows to accelerate marketing productivity and scale demand programs
• A passion for coaching and developing marketing talent, building succession pipelines, and fostering an inclusive, high-performance team culture