Sr. Manager, Brand + Events Marketing

Walker Sands is hiring a Senior Brand + Events Marketing Manager to lead events that connect the agency with B2B marketing, sales and revenue leaders. The role also manages social media, public relations coordination and awards, partnering across teams to strengthen relationships and connect marketing programs to business opportunities.

Responsibilities:

• Events Planning: Lead planning and execution of 4-5 executive gatherings and along with 4-5 field events and webinars for B2B marketing, sales and revenue audiences. Develop event briefs that define the target accounts, decision-makers, business challenges, objectives, format and measures of success in partnership with marketing and sales leadership. Manage project plans, production timelines, stakeholder assignments and approvals from kickoff through post-event wrap-up
• Event Logistics + Attendee Experience: Coordinate venue sourcing, vendors, contracts, catering, audiovisual needs, signage, branded materials, shipping and on-site logistics within approved budgets. Manage registration, invitations, reminders, RSVP tracking, guest communications and check-in
• Conference Production: Manage productions workstreams for bi-annual user conference, Southbound, in partnership with the broader conference team. Coordinate vendor timelines, session and speaker logistics, rehearsals, sponsorship deliverables, attendee communications, run-of-show and on-site execution. Partner with content and services leaders to support programming that addresses attendees’ B2B growth challenges
• Event Promotion + Sales Coordination: Partner with content, design and channel owners to develop event materials and promotional campaigns tailored to B2B decision-makers. Coordinate with sales and client leaders on target-account guest lists, personalized invitations, meeting opportunities and timely follow-up. Ensure attendee information and engagement are captured accurately in the CRM to support account-level relationship development and reporting
• Budget Management + Measurement: Build and maintain event budgets, track commitments and invoices, and flag potential overruns early. Support Marketing leadership to assess how events contribute to pipeline creation, opportunity progression and client engagement. Lead post-event debriefs and apply lessons to future programs
• Social Media + Community: Manage the corporate social calendar and publishing process in partnership with marketing leadership, supported by content and design colleagues and internal thought leaders. Coordinate brainstorms, content reviews, LinkedIn newsletters and community monitoring. Use performance insights to improve engagement with B2B decision-makers and amplify agency expertise, events and client successes
• Public Relations + Awards: Coordinate the corporate PR program with PR partners and internal thought leaders, including planning, content reviews, approvals and status meetings. Manage the awards calendar and submission process, drawing on client teams for program details and results, and content, design and motion colleagues for supporting materials. Coordinate promotion of coverage and recognition across marketing channels

Requirements:

• Five to seven years of relevant experience in B2B event marketing, field marketing or brand marketing, including hands-on responsibility for in-person events
• Experience delivering executive dinners, invitation-only roundtables or other events for senior B2B audiences
• Experience coordinating a multi-session B2B conference with several hundred attendees, including speakers, sponsors and production partners
• Demonstrated ability to manage events from planning through delivery, including vendors, budgets, registration, attendee communications and on-site coordination
• Strong organizational skills and the ability to manage concurrent projects, dependencies and deadlines
• Comfortable establishing clear plans, following up with stakeholders and identifying risks early
• Excellent written and verbal communication skills, including the ability to develop relevant, credible communications for senior business audiences
• Ability to work effectively with executives, sales teams, speakers and external partners
• Experience using project management tools, event registration or webinar platforms, CRM systems and marketing reporting tools
• Comfortable tracking contact- and account-level engagement, learning new systems and maintaining accurate information