Develop and deliver integrated regional channel marketing programs to build pipeline and brand awareness across the UK
Work closely with partners and partner teams to ensure marketing initiatives align with territory plans, sales objectives, and pipeline goals
Support the execution of joint marketing initiatives with channel partners and alliances
including co-branded events, digital campaigns, and demand generation activities
Plan and manage high-impact regional channel events
from conferences and roadshows to partner summits and webinars
ensuring flawless execution and measurable ROI
Coordinate logistics, budgets, and post-event follow-up to maximize engagement and pipeline creation
Develop and manage co-marketing and partner enablement activities to drive adoption, brand alignment, and joint revenue growth
Create and share marketing toolkits, campaign templates, and enablement resources tailored for partner use
Partner with sales and business development teams to ensure lead follow-up, tracking, and conversion are optimised
Measure and report on channel marketing performance, tracking key metrics such as engagement, conversion, velocity, and ROI
Adapt global messaging for regional relevance, ensuring it resonates with EMEA audiences
Contribute to the creation of compelling campaign copy, partner assets, and digital marketing content

Minimum of five (5) years experience delivering enterprise channel marketing excellence
Highly knowledgeable about demand generation and marketing best practices
Results–oriented with a passion for performance measurement and analytics
Experience delivering engagement programs that ensure incredibly successful partners whose customers continue to renew and expand
Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees
Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets
Experience developing regional and channel plans to support account-based marketing
Demonstrated ability to build highly effective working relationships with channel sales and partners
Ability to travel up to 30% of the time

Partner Marketing Manager

Key skills