The Partner Marketing Specialist plays a pivotal role in driving our go-to-market success
Collaborating with our partners to activate their sellers to represent our solution
Driving leads for our joint go to market mission
Work with our partners to craft joint marketing programs including joint webinars, digital demand campaigns, and content creation
Partner with internal events, demand generation and content teams to effectively make these work
Meet with Origina channel sellers to understand our partners, their needs and preferences
Strategize how to best work with our partners to maximize our joint revenue opportunity
Build and launch co-branded campaigns, webinars, events, and digital programs that generate qualified leads
Track and optimize campaign performance across partner channels
Create toolkits, messaging frameworks, and content to support partner-led marketing efforts
Educate the partners’ marketing team on Origina’s value proposition
Serve as the primary marketing point of contact for partners
Define KPIs and report on partner marketing performance, ROI, and contribution to pipeline

5+ years of B2B marketing experience with a minimum of 2 in partner or channel marketing
Experience building joint go-to-market plans and executing demand generation campaigns with partners
Experience building, managing and executing Marketing Development Funds (MDF) for partners
Strong understanding of enterprise software models
Strong understanding of different types of partnerships; their goals and preferences
Experienced in collaborating across marketing, sales leadership, field sales, and partners to enhance the sales process
Demonstrated success in launching, managing, and growing revenue for commercial software products and/or services
Excellent verbal, written, and public speaking skills
Strong project and time management capabilities
Experience in the enterprise software or IT services space
Familiarity with partner ecosystems (ISVs, GSIs, MSPs, etc.)
Knowledge of IBM software or third-party support models.

High-level Health, Dental, and Vision insurance
STD and Life/AD&D cover
22 days PTO each year with additional days earned based on your tenure
Additional 10 Federal/Regional holidays
Generous Maternity & Paternity leave
4% 401k match
$200 annual wellness benefit
$1,000 professional development benefit
Flexibility of working remotely from anywhere for up to 4 weeks per year
A dedicated Volunteer Day to give back to your community and support meaningful cause
Employee Assistance Program
Fun and inclusive environment with regular events organized by Engagement, and Inclusion Committees

Partner Marketing Specialist

Key skills