Own the strategy, execution, and scaling of Meta lead-generation and conversion campaigns.
Design and maintain efficient campaign structures, audience strategies, budgets, and placements to maximize volume and efficiency.
Manage and scale significant daily and monthly ad spend while maintaining CPL and lead-quality targets.
Conduct daily performance monitoring and make rapid, data-driven adjustments.
Continuously optimize bids, budgets, audiences, placements, and creatives to improve efficiency and scale.
Monitor and act on key direct-response metrics including CPA/CPL, CTR, CPC, frequency, and conversion rate.
Identify performance risks early and implement corrective actions.
Lead testing roadmaps to systematically improve results.
Work directly with the creative team to drive structured creative testing across hooks, copy angles, formats (static, video, UGC), and offers.
Own daily, weekly, and monthly performance reporting.

3+ years of hands-on experience managing Meta Ads in direct-response, lead-generation environments.
Proven experience scaling campaigns while maintaining efficiency and lead quality.
Advanced working knowledge of Meta Ads Manager, campaign structures, audiences, and reporting.
Strong analytical skills with the ability to interpret complex data and act decisively.
High proficiency in Google Sheets or Excel for performance analysis and reporting.
Deep understanding of Meta Pixel, conversion events, UTMs, attribution models, and data integrity.
Strong strategic thinking around hooks, offers, angles, and messaging.
Self-directed, accountable, and comfortable owning performance outcomes.
Experience working remotely and managing priorities independently.

Competitive hourly pay based on skills and experience.
6 paid time-off (PTO) days per year.
100% remote work environment.
Opportunity to work closely with leadership in a high-growth, performance-driven organization.
Long-term growth and stability in a senior, high-impact marketing role.

Senior Media Buyer – Meta Ads

Key skills