Digital Marketing Optimization Manager

Role Overview

• Lead the migration and optimisation of HCP website architecture in collaboration with development, IT, and compliance teams.
• Coordinate updates to country-specific websites, including wireframes, CMS submissions, and content governance.
• Ensure a consistent, high-quality digital experience across all markets and platforms.
• Lead the amplification of global campaigns across owned, earned, and paid channels.
• Lead allocated marketing budgets across campaigns, agencies, and digital platforms, ensuring efficient use of spend and alignment to priorities.
• Track, analyse, and report on marketing performance, including engagement, adoption, and return on investment.
• Translate data into insights and recommendations to continuously improve marketing efficiency.
• Provide clear reporting and updates to senior stakeholders.
• Collaborate on development and evolution of product marketing toolkits, including Brand Books, messaging frameworks, and launch assets.
• Lead marketing support for HCP and patient-facing digital products, ensuring clear value propositions and consistent brand storytelling.
• Support global and regional product launches, including localisation and market-specific adaptations.
• Ensure all materials align with brand, regulatory, and compliance requirements.
• Responsibility for marketing execution for HCP and patient-facing digital applications.
• Handle coordination of updates for existing markets and support new market launches in partnership with IT, compliance, and external development partners.
• Own engagement tracking and reporting for digital platforms, employing dashboards and analytics tools to advise optimisation.
• Maintain clear documentation, handover processes, and operational standard methodologies.
• Work collaboratively to develop strategy, planning, and execution of surgeon-focused Instagram and digital channels.
• Lead agency partners to deliver high-quality content, localisation, approvals, and scheduling.
• Supervise channel performance and engagement metrics to optimise content and drive sustained growth.
• Ensure content supports broader brand and campaign objectives.
• Lead the development of marketing materials for priority conferences, primarily in the US.
• Supervise filming, content capture, and asset creation at events for post-event amplification.
• Collaborate with internal customers to align conference activity with commercial and marketing priorities.

Requirements

• A minimum of a bachelor’s degree required; Advanced degree preferred.
• 5+ years experience required in brand marketing, product marketing, digital marketing, or a related rigor.
• Proven experience managing integrated marketing programs across digital platforms and social channels.
• Experience in a sales role.
• Experience in healthcare, medical devices, aesthetics, or other regulated industries is highly regarded.
• Experience working with global stakeholders and external agencies.

Benefits

• medical
• dental
• vision
• life insurance
• short
• and long-term disability
• business accident insurance
• group legal insurance
• retirement plan (pension)
• savings plan (401(k))
• long-term incentive program
• Vacation – up to 120 hours per calendar year
• Sick time
• up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year
• Holiday pay, including Floating Holidays – up to 13 days per calendar year
• Work, Personal and Family Time
• up to 40 hours per calendar year