Serve as the company’s most senior social media lead and subject matter expert, acting as the primary point of contact for all social‑ related guidance and decision‑making.
Develop and own the corporate level organic social media strategy, ensuring alignment with brand, communications, customer, and enterprise priorities.
Define channel-specific strategies, voice, tone, and audience approaches across all social platforms.
Lead and develop a high-performing social media team of three professionals, responsible for social listening, analytics, reporting, content, and community engagement.
Oversee the day-to‑day operations of PG&E’s social media channels, including content management, publishing, optimization, and quality assurance.
Directly manage creator workflows, including briefing, reviewing, and finalizing organic social content, including text, audio, visual and multimedia formats.
Guide social listening and analytics functions, ensuring development of data-driven insights and recommendations to optimize performance and inform strategy.
Build and refine data reporting structures and performance dashboards that support continuous improvement and executive visibility.
Monitor social media trends, including developments in design, applications, strategy, and innovation to stay relevant and effective.
Track social media campaigns’ key performance metrics to maximize results and report progress to management.
Serve as the primary social media lead during crisis situations, overseeing real-time messaging, execution, and cross-functional coordination.
Establish and maintain social media governance frameworks, including policies, standard work, community-management protocols, and crisis playbooks.
Drive compliance with the latest Web Content Accessibility Guidelines standards.
Set standards for customer engagement and community management—including response guidelines, escalation pathways, and comment moderation protocols.
Act as a liaison between the social media team and internal stakeholders, including Legal, Compliance, Security, IT, Corporate Affairs, and Customer Care.
Collaborate with internal and external creative partners to build a high-performing social content engine that supports the brand’s goals.
Manage relationships with agency partners supporting social and influencer work, ensuring alignment with strategy and brand standards.
Own relationships with social media vendors and platforms, including tool selection, contracting, and ongoing maintenance.
Oversee the social media budget, including forecasting, allocation, and performance tracking.
Requirements
Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field or equivalent work experience
8 years of experience in social media or corporate communications, to include 2 years leading social media operations and/or managing high-performing teams
Valid driver’s license with clean driving record
Deep knowledge of social media strategy and platform best practices in a business or enterprise environment.
Strong understanding of paid social media advertising, influencer marketing, executive social programs, employee-generated content, user-generated content, and emerging areas of social media.
Hands-on experience with social media management platforms (e.g., Sprout Social).
Excellent analytical skills, with proven experience in social listening, monitoring, and insights development using tools such as Brandwatch, Talkwalker, Quid, or similar.
Strong understanding of online consumer behavior, digital trends, and platform dynamics.
High level of business acumen, intellectual curiosity, and a strong problem-solving mindset.
Exceptional interpersonal and stakeholder management skills; able to navigate complex conversations, influence effectively, and clearly explain social media concepts.
Outstanding writing and communication skills; able to write cleanly, quickly, and accurately in journalistic or AP style, and serve as a skilled editor for copy and creative.
Proficiency in social-first content creation and a strong eye for creative quality—able to identify what “good” looks like across formats.
Strong ability to assess and balance competing priorities, managing both urgent and long-term tasks effectively.
Demonstrated flexibility and adaptability; able to pivot quickly in fast-changing situations and identify the next best action.
Excellent organizational skills with the ability to delegate, manage workflows, and drive accountability across teams.
Proven people management experience, including coaching, mentoring, and developing team members.
Experience managing budgets and navigating organizational budgeting processes.
Experience creating or delivering social media training programs, workshops, or educational modules.
Ability to build trust, foster collaboration, and work effectively across diverse, cross-functional teams.
Experience in energy, utilities, infrastructure, or other regulated industries, ideally within organizations with large frontline workforces.
Fluency in an additional language—Spanish preferred.