Lead new business development with academic hospitals and health systems.
Develop and execute strategic sales and marketing plans to achieve growth objectives.
Build and maintain strong relationships with key prospects and clients; negotiate and close high‑value partnerships with major hospitals and health systems.
Monitor competitor activity and leverage market intelligence to guide strategy.
Use data to forecast sales, set performance goals, and optimize account plans.
Conduct market research and apply insights to strengthen sales and marketing efforts.
Maximize business volume within assigned accounts through long‑term relationship management.
Engage C‑suite and senior medical leaders (CEO, COO, CFO, CIO, CNO, VP of Ancillary Services, Medical Directors, Department Chairs, etc.).
Maintain working knowledge of hospital laboratory technologies, including LIS systems (Epic, Cerner/Oracle, etc.).
Establish deep, trust‑based relationships as a strategic partner to client leadership.
Demonstrate strong listening, questioning, and emotional intelligence to uncover both stated and unstated customer needs.
Manage objections effectively while expanding opportunities and strengthening relationships.