Lead the planning, creation, and distribution of Invesco’s organic social media content across North America and EMEA.
Set and evolve the strategic direction for social media in alignment with the firm’s go-to-market priorities.
Oversee a team of three to deliver unified, impactful campaigns.
Develop audience-first content that simplifies complex concepts, elevates the brand, and drives measurable engagement.
Maintain a strategic content calendar and identify key moments to amplify timely and relevant stories.
Create social media campaigns informed by insights, audits, and alignment with brand and go-to-market priorities.
Define measurement frameworks, monitor performance, and optimize content distribution based on analytics and key metrics.
Lead and mentor a team of three social media analysts, fostering expertise and innovation.
Collaborate with internal influencers to elevate Invesco’s brand and messaging across their social platforms.
Provide training and workshops to educate internal teams on social media best practices and compliance requirements.
Build and manage relationships with internal stakeholders, external agencies, and platform partners to leverage insights and trends for brand growth.

Bachelor’s degree in Marketing, Communications, or related field.
5+ years in social media strategy and program development with proven business results.
Familiarity with financial services or other highly regulated industries preferred.
Experience managing or leading social/digital teams in fast-paced environments.
Strong editorial, written, and creative abilities tailored for digital-first platforms.
Hands-on experience with major social platforms (LinkedIn, X, Facebook, Instagram, YouTube, TikTok) and tools like Hootsuite or Airtable.
Excellent ability to inspire audiences and work cross-functionally.
Highly creative, innovative, organized, and passionate about brand and digital marketing.

Flexible paid time off
Hybrid work schedule
401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
Health & wellbeing benefits
Parental Leave benefits
Employee stock purchase plan

Social Media Manager

Key skills