Regional Vice President, Sales – Western Division

Role Overview

• RVP Sales, West is responsible for all aspects of sales planning, strategy implementation and execution within the Western Division.
• This position will work collaboratively with our distributor network.
• The position is essential for developing the overall sales strategies, priorities, and performance measures for the company.
• VP Sales, leads, directs and develops a best-in-class sales team, ensuring sales plan attainment, continuous improvement, and collaborative relationships with our wholesale partners.
• The VP Sales, West is a champion for company culture, ensuring that all members of the team feel valued, empowered, and supported in achieving their objectives.
• Cross functionally develops and successfully executes a multi-year strategy that accelerates our business in the region.
• Develop & lead the implementation of our annual sales plan for the Western Region that achieves depletions, distribution, sales & distributor revenue, and shipment goals.
• Develop and implement distributor programs based on overall brand initiatives.
• Provide direction, coaching, training, and high-level management to four direct reports across multiple states in the Western region.
• Control's Divisional P&L to ensure annual profit targets are achieved.
• Increase efficiency of the Western Division by implementing processes and procedures that maximize return on sales investment.
• Set and clearly communicate quarterly strategic priorities that support goal attainment.
• Create a sense of urgency within the team to deliver the plan. Hold each team member accountable for performance and create a winning team culture.
• Monitor the regional sales climate and be the subject matter expert on localized trends and developments as it relates to competitive actions, future growth, and new sales development ideas.
• Ensure strict adherence to price strategies and look for opportunities to optimize profit.

Requirements

• Bachelor’s Degree
• Minimum 10 years’ experience in wine & spirits sales with proven results.
• Leadership capabilities to recruit, train, develop and motivate the key accounts team.
• Must have the ability to interact with and present to buyers and key distributor personnel.
• Knowledge of and the ability to dissect consumer data such as IRI or AC Nielsen for the purpose of gaining a better understanding of business opportunities and developing presentations.
• Superior organizational skills, detail oriented, must be able to manage multiple priorities and meet deadlines.
• Ability to work independently and in a dynamic, high energy, team-oriented atmosphere.
• Must be a proven sales leader in retail with customer headquarters call experience.
• Must have a history of achieving sales growth, profit, and volume.
• Must be detailed, organized, persuasive, and can multi-task while maintaining a high level of customer service and responsiveness to immediate demands.
• Strong communication & negotiation skills, both written and verbal.
• Proficient in Microsoft Office (Word, PowerPoint, Excel).
• Ability to build compelling and creative sales presentations with Sales, Marketing, and Consumer Insights; provide features and benefits.
• Ability to manage time effectively and handle multiple projects.
• Knowledge of consumer/shopper behavior in Western Division business by premise type.
• Knowledge of retail category management concepts.
• Must have a high level of wine knowledge.
• Ability to travel up to 60% of the time.