Own outbound and lifecycle messaging across B2C audiences via Customer.io
Implement communication strategies for existing customers
Identify differences in user journeys based on user behaviour across different markets
Convert insights into regular touchpoints
Build and run multi-channel communication campaigns (email, SMS, push, in-app) to enhance customer engagement and retention
Continuously run tests and experiments (copy, design, segments, channels)
Support deliverability and maintain sender reputation
Assist in segmenting customer databases to deliver personalised and targeted marketing communications
Prepare regular reports on campaign performance metrics (e.g., open rates, click-through rates) and suggest areas for improvement
Work closely with marketing, design, and content teams to ensure cohesive and effective CRM initiatives.

Experience as a CRM Manager or Email Marketing Manager for 3+ years (B2C; iGaming experience is a plus)
Strong knowledge of marketing effectiveness metrics across the customer journey
Proficiency with customer engagement platforms
Understanding of user segmentation and logical operators
Strong knowledge of HTML and APIs
Goal-oriented and customer-centric mindset
Keeping up with internet marketing trends
AI expertise is a strong plus.

Our positive workplace atmosphere creates a culture of collaboration and support, making it a place you'll love working in
We offer competitive compensation and regular career development reviews to motivate you to reach your full potential and love the work you do
With flexible working hours and remote options, you'll love the freedom to work on your terms
We offer a generous vacation and sick leave policy, allowing you to take time off and enjoy a work-life balance
You'll love working here because we provide financial assistance for professional development, helping you stay ahead of the curve and love your career path
Our Educational Allowances give you the opportunity to expand your knowledge and experience, not only in your work but also in other areas
You'll love the monthly allowance for personal activities, giving you the opportunity to pursue your interests and hobbies outside of work
At our company, we prioritise the health and well-being of our employees, which is why we offer comprehensive health insurance plans
Our referral program rewards you for bringing top talent to the company, making it a place you enjoy sharing with others
With engaging team-building activities and corporate parties, you'll love being part of our community and team spirit.

Email & CRM Marketing Specialist

Key skills