VP of Marketing Operations

Role Overview

• Lead annual/quarterly planning, OKRs, and cross-functional prioritization; run QBRs/MBRs and weekly staff cadence for the CMO org.
• Own marketing budget planning, tracking, and spend governance; tie investment to outcomes and reallocate based on performance.
• Define and improve core marketing processes (intake, campaign execution, approvals, launch readiness, event follow-up, partner motions).
• Establish KPI framework across the funnel; maintain dashboards for pipeline, conversion, velocity, CAC/efficiency metrics as appropriate.
• Own MAP operations (e.g., Marketo/HubSpot/Pardot), lifecycle definitions, scoring, routing, and nurture/drip frameworks.
• Define lead stages (MQL/SQL/SAL, etc.), SLAs, routing rules, and notifications; ensure closed-loop reporting with sales/RevOps.
• Build attribution approach that leadership trusts; run experimentation and insights to guide spend and program decisions.
• Own data quality, enrichment, segmentation structures, consent/compliance, and governance with RevOps.
• Manage website performance, conversion optimization, technical governance, and integration with analytics and MAP/CRM.
• Own operational execution and reporting for SEO/SEM programs (process, measurement, vendor governance if applicable).
• Draft CMO readouts, prep leadership/board materials, drive key initiatives, unblock cross-functional work, and ensure accountability.
• Collaborate with CMO leadership team, RevOps/Sales Ops, Sales leadership, Finance, IT/Security, Product Marketing, Demand Gen, Web/Dev, Data/BI.

Requirements

• High School Diploma/GED Minimum
• Minimum 15+ years in marketing operations, revenue operations, or marketing chief-of-staff roles; 5+ years leading teams.
• Due to Contractual requirements, must be a U.S. Person defined as, U.S. citizen permanent resident or green card holder, workers granted asylum or refugee status
• Due to national security requirements imposed by the U.S. Government, candidates for this position must not be a People’s Republic of China national or Russian national unless the candidate is also a U.S. citizen.

Tech Stack

• SQL

Benefits

• A competitive salary and innovative, game-changing work
• Flexible work schedule
• Employer subsidized health, dental, and vision insurance
• 401(k) match for student loan repayment benefit
• Equity, 401k retirement savings plan + 12 Paid holidays and generous vacation + sick time
• Paid parental leave
• Employee discounts