VP, Public Relations – Communications

Role Overview

• Develop and implement a comprehensive PR and communications strategy aligned with corporate goals.
• Serve as a trusted advisor to executive leadership on reputation management, crisis communications, and media relations.
• Oversee brand positioning and messaging to ensure consistency across earned, owned, and shared media.
• Build and maintain strong relationships with media outlets, journalists, and industry influencers.
• Drive proactive media outreach and secure high-impact coverage in top-tier publications.
• Manage press releases, media statements, and industry awards.
• Oversee executive speaking engagements and leadership presentation opportunities, with a particular focus on AI leadership.
• Develop and maintain crisis communication protocols.
• Act as spokesperson during critical situations and ensure timely, transparent communication.
• Coach executive leadership in crisis communications and rapid response situations.
• Recruit, mentor, and develop a high-performing PR and communications team.
• Manage budgets for PR campaigns, social media initiatives, and agency partnerships.

Requirements

• Proven success in managing media relations, media strategies, and crisis communications.
• Exceptional writing, storytelling, and presentation skills.
• Strong analytical skills with experience using metrics to inform brand strategy.
• Ability to thrive in a fast-paced, dynamic environment and influence at senior levels.
• Experience leading PR/Comms in a fast-paced SaaS environment.
• Familiarity with AI narratives, media relations, social media marketing, and integrated communications strategies.
• Global communications and reputation management experience is a plus.

Benefits

• Flexible work arrangements
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
• 2 Paid Days off for Catch the Wave related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.