Develop and implement comprehensive search engine optimization and paid media strategies aligned with company objectives
Lead technical audits and coordinate with development teams to implement site optimizations
Manage on-page optimization efforts including metadata, schema markup, internal linking, and content structure
Plan, execute, and optimize paid search campaigns across platforms such as Google Ads and Microsoft Ads
Develop and manage paid social strategies across relevant platforms including LinkedIn, Meta, Pinterest, and others as applicable
Oversee full-funnel digital campaigns, including awareness, consideration, conversion, and re-targeting initiatives
Manage digital marketing budgets, bidding strategies, and forecasting to maximize return on investment
Monitor and improve KPIs and overall performance metrics
Conduct testing on ad copy, landing pages, and audience segmentation to improve campaign effectiveness
Analyze performance data and adjust strategies to optimize results
Stay current on industry trends, including AI-driven search and generative engine optimization practices
Develop defined processes and tools for ROI measurement, lead management, and performance tracking
Collaborate with cross-functional teams including Marketing, Sales, IT, and Legal to ensure campaigns meet brand standards and compliance requirements

Bachelor’s degree in a related field or equivalent education and/or experience
6–8 years of relevant digital marketing experience or equivalent education and/or experience
1–3 years of management experience
Requires specialized depth and/or breadth of expertise in digital performance marketing, including SEO, SEM, and paid social
Strong analytical skills with the ability to translate data into actionable insights
Proficient using Microsoft Office Suite products and digital marketing analytics tools

Digital Marketing Manager

Key skills