Lead hands-on execution of market access marketing initiatives in support of the launch of atacicept.
Translate access strategy into high-quality, payer-facing marketing materials, including payer value stories, access tools, and resources to support engagement with national and regional payers.
Lead coverage assessments and competitive access analyses to inform payer trends, access strategies, and evolving market dynamics.
Deliver training of field-based Market Access teams and ensure readiness with access materials.
Partner cross-functionally with National & Regional Account Directors, Trade & Distribution, Patient Hub, Marketing, Commercial Operations, HEOR, and Medical Affairs to ensure alignment, consistency, and timely delivery of access-related initiatives.
Drive launch readiness by managing access marketing deliverables, timelines, and review processes, ensuring materials are accurate, compliant, and available to support launch milestones.
Manage agencies and external vendors, providing clear direction and oversight to ensure high-quality, on-time execution of access marketing initiatives.
Operate effectively in a dynamic, pre-commercial environment, adapting priorities and approaches as launch plans and organizational needs evolve.
Contribute insights from launch execution to inform future indication expansion and lifecycle access strategies, in partnership with cross-functional stakeholders.
Requirements
Bachelor’s degree required; advanced degree (MBA, MPH, PharmD, or related field) strongly preferred.
7+ years of relevant experience in pharmaceutical/biotech market access, payer marketing, or related commercial function.
4+ years of experience in Market Access Marketing, Patient Support Services, and/or Payer Account Management
Demonstrated success developing and executing payer-focused marketing tools, preferably in support of a product launch.
Strong knowledge of the S. payer landscape, reimbursement pathways, and key access drivers across payer segment.
Thorough understanding of Medical, Legal, and Regulatory (MLR) review processes and experience managing materials through approval.
Highly organized and detail-oriented, with the ability to manage multiple access marketing workstreams, timelines, and stakeholders simultaneously.
Proven project management, prioritization, and agility skills in fast-paced, evolving environments.
Experience managing external vendors and agencies of record, with accountability for quality, timelines, and outcomes.
Strong collaboration and communication skills, with the ability to influence across functions and levels in a matrixed organization.