Create marketing strategies and campaigns to deepen customer penetration within health care customers and achieve marketing and business objectives
Provide deep insights into the target IT decision maker buyer and influencer audiences for health care providers and systems
Stay abreast of the latest health care technology procurement regulations and trends to inform marketing, communication, and product portfolio development
Create foundational materials including messaging, personas, competitive positioning and customer journeys
Craft compelling marketing content and collateral such as thought leadership white papers, product datasheets, digital advertising assets, webinar/event presentations, and sales enablement materials
Develop impactful programs for critical partners in collaboration with colleagues in Channel Marketing and Sales
Identify and engage with key industry and alliances partners and influencer communities
Monitor and analyze performance across campaigns to drive continuous improvement in marketing efforts

Exceptional relevant B2B vertical marketing experience in the technology sector
Deep understanding of and experience marketing to the IT decision maker buyer audience for health care providers and systems
Channel marketing experience
Team/interpersonal: ability to collaborate and influence across functions and groups in a complex, growing organization and with external agencies and partners
Ability to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives
Communication: excellent writing, editing, presentation and public speaking skills
Strong analytical skills
Track record of delivering exceptional business results
Willingness to travel up to 15%
Bachelor’s degree preferred or equivalent industry experience

Marketing Manager, Healthcare Industry

Key skills