create marketing strategies and campaigns to deepen customer penetration with educational institutions (K12 schools/districts and higher education institutions)
provide deep insights into the target IT decision maker buyer and influencer audiences, buying process and considerations
craft compelling marketing content and collateral such as thought leadership white papers and product datasheets
develop impactful programs for key partners in collaboration with colleagues in channel marketing and sales
identify and engage with key industry and alliances partners and influencer communities
monitor and analyze performance across campaigns to drive continuous improvement in marketing efforts

Exceptional experience in relevant B2B vertical marketing in the technology sector
Deep understanding of and experience marketing to the education IT decision-maker buyer audience (K12 schools/districts and higher education)
Channel marketing experience
Team/interpersonal: ability to lead, collaborate, and influence across functions and groups in a complex, growing organization and with external agencies and partners
Ability to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives
Communication: excellent writing, editing, presentation and public speaking skills
Strong analytical skills
Track record of delivering exceptional business results
Willingness to travel up to 15%
Bachelor’s degree or relevant industry experience preferred

Marketing Manager, Education Industry

Key skills