Support paid social leads in developing strategy with cross-functional teams, to align paid social efforts with overall marketing objectives
Support the development and implementation of paid social campaigns across all social platforms to ensure performance goals are met or exceeded
Communicate with creative agencies and manage the delivery of all paid social content
Monitor and analyze key performance metrics to highlight insights and recommend campaign optimizations
Assist in reporting, including preparing campaign reports, presentations, and insights to showcase performance and recommendations
Assist in the implementation of tagging with social partners, audience creation and management
Support the development of testing plans, hypothesis formulation, and experiment design to drive continuous improvement in campaign performance
Manage day-to-day operations and budget management of paid social campaigns across multiple social media platforms with hands on expertise
Assist in the quality assurance process, ensuring accuracy of all social media campaigns in market for your brands
Conduct competitive analysis and market research to identify emerging trends, competitive threats, and growth opportunities in the paid search landscape
Stay up to date on industry trends, best practices, and new platform opportunities

BA/BS with 4+ years of agency or client-side Hands on Keyboard Social expertise (Healthcare experience preferred but not required)
OR a master’s degree with 2+ years of experience
OR PhD with 0+ years of experience
OR a high school diploma (or equivalent) with 10+ years of relevant experience
In-depth knowledge of social media platforms and best practices related to each
Ability to work effectively and collaboratively in a team-based environment
Strong communications skills and ability to translate concepts for a wide variety of audiences
Understanding of media measurement norms, evolving landscape, and industry standards
Strong analytical skills and proficiency in paid social tools and analytics platforms
Ability to manage budgets effectively and demonstrate a positive ROI

401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage

Manager, Paid Social Media

Key skills