Own and scale paid acquisition across Shopify Ads and other relevant paid channels
Manage budgets with capital efficiency in mind, optimizing toward CAC, LTV, revenue, and payback period
Build and test new campaign structures, creative angles, and offer positioning
Own and optimize Shopify App Store listings across the portfolio
Conduct keyword research and competitive analysis to improve visibility and ranking
Optimize titles, descriptions, metadata, screenshots, demo videos, and app cards
Run copy and creative testing to improve click-through rate and install conversion rate
Own website performance across the portfolio, including site architecture, messaging hierarchy, and conversion pathways
Ensure each web property supports acquisition, activation, and revenue goals
Define and maintain consistent brand positioning and messaging across all web assets
Manage SEO strategy across multiple websites in partnership with an external SEO agency
Oversee on-page optimization, internal linking, and content structure
Own the CRO roadmap across high-impact pages and funnels
Define and run the A/B testing roadmap across web and in-app funnels
Drive growth-oriented product initiatives focused on activation and monetization
Own affiliate strategy, performance, and partner enablement

Flexible PTO policy
Benefits package, including 100% employer-paid medical, dental, vision, and life insurance coverage for employees
401(k) retirement plan with employer match to support your long-term financial goals
Career development and growth opportunities
A collaborative and inclusive work environment
Opportunity to shape and grow a dynamic startup

Growth Marketing Specialist

Key skills