Act as the primary marketing point of contact for the direct engagement and channel sales and engineering teams selling into the education segment
Proactively design a quarterly and annual marketing plan and key performance indicators, inclusive of direct and channel programs that are aligned with business priorities and sales’ objectives
Work with our channel partners to design to and through marketing programs that increase our mindshare for Logitech within the partner, and ultimately drive Education revenue through the channel partner with end customers
Submit quarterly and ad hoc proposals for budget and manage the logistics of vendor payments and internal finance processes
Understand how campaigns and messaging from central marketing functions need to be customized and localized for the education market, and then quickly execute those customizations
Regularly engage and support the priority channel partners
as defined by available revenue data and the Public Sector Sales Leaders
and the Logitech channel account managers assigned to those partners
Deliver a regular cadence of communications to channel partners about Logitech’s solutions for education
Serve as the primary marketing liaison with the Public Sector sales team for K12 and higher education marketing activities
Collaborate with cross-functional teams to create and implement marketing programs, campaigns, and promotions that align with business objectives
Analyze market trends, competitive landscape, and partner performance to identify opportunities for growth and optimize channel marketing initiatives
Provide metrics and results to channel account managers and leadership on a regular cadence (quarterly, at a minimum)
Requirements
Demonstrated success in education marketing
Experience targeting IT decision-makers with technology and/or enterprise services is a plus
Strong track record of designing, executing, and tracking performance of digital marketing programs and events
Vision to proactively anticipate and understand problems and opportunities and present comprehensive and timely solutions
Dexterity to manage multiple projects and prioritize the work with the biggest impact on the business
Confidence to communicate in a clear and concise manner using the mode (verbal, writing, or video) that is appropriate for the topic and audience
Strong presentation skills, including the ability to create professional, compelling presentations, is required
Unrelenting curiosity to learn, grow, and adapt
Ability to champion ideas and projects across the organization, building influence to drive team members towards the common objective of growing sales revenue in their channel and region
BA/BS or equivalent work experience
Benefits
Comprehensive and competitive benefits packages
Working environments designed to be flexible
Health programs supporting physical, financial, emotional, intellectual, and social wellbeing