Manager, Franchise Content and Communications

Role Overview

• Manage and execute the franchise communications content calendar and intake/submission process to coordinate the review, editing, and publishing of content across brand-specific content management systems, e-news platforms, and Zendesk knowledge centers.
• Maintain and continuously improve content management systems, including Zendesk and brand intranets, ensuring information is accurate, current, searchable, and accessible.
• Produce and manage content for franchise newsletters, webinars, system announcements, articles, and LinkedIn, ensuring alignment with brand voice and corporate priorities.
• Plan, facilitate, and execute webinars and digital events using tools such as Zoom and Google Slides, including content development, scheduling, promotion, and post-event follow-up.
• Maintain the franchise CRM and distribution lists to ensure accurate segmentation, reliable message delivery, and consistent communication across franchisees, operators, and internal stakeholders.
• Monitor performance metrics and engagement across communication channels, analyze trends, and recommend strategic improvements to enhance reach, clarity, and effectiveness.
• Serve as the primary point of contact for franchise-facing messaging, ensuring consistency, clarity, and tone across all brands, channels, and leadership communications.
• Translate complex operational, marketing, tech, legal, and corporate initiatives into clear, actionable guidance for franchise owners and operators.
• Support the development and maintenance of standardized messaging frameworks, templates, and communication playbooks for executive leadership, brand teams, and field support teams.
• Assist in the design and implementation of structured feedback mechanisms to capture franchisee input, sentiment, and emerging issues, and surface insights to leadership.
• Support development of executive presentations, leadership updates, and system-wide communications for conferences, advisory councils, and key initiatives.
• Coordinate responses to franchise-related media inquiries in partnership with leadership and external partners.
• Support the development and execution of crisis communication plans, ensuring timely, accurate, and aligned messaging to franchisees and internal stakeholders during sensitive or high-impact situations.
• Serve as a communications liaison across Legal, Operations, Marketing, and Executive Leadership to ensure messaging is approved, compliant, and strategically aligned.
• Other duties and projects as assigned by supervisor and department heads.

Requirements

• 4+ years of experience in a content management or communications role, ideally within a franchise environment
• Bachelor’s degree in Communications, Marketing, Public Relations, Business, or a related field
• Exceptional copywriting and editing skills, with experience crafting executive-level messaging and system-wide communications
• Strong project management skills with the ability to manage multiple priorities, deadlines, and cross-functional stakeholders in a fast-paced environment
• Experience using and managing content management systems, intranets, CRM platforms, and franchise communication tools (e.g., Zendesk, email marketing platforms, webinar tools)
• High level of professionalism and discretion when handling sensitive, confidential, or high-impact communications
• Collaborative, relationship-oriented approach with the ability to influence without authority and build trust across departments and leadership levels
• Experience supporting executive presentations, conferences, and system-wide initiatives or events

Benefits

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spend at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan