Key skills
CRM
About this role
Role Overview
- Deliver a world class, direct response strategies and tactics
- Partner with product/brand marketing teams
- Leverage segmentation, automation, and personalization
- Collaborate with commercial brand teams and cross-functional partners
- Define necessary data attributes and audiences for CRM Personalization strategy
- Action on each brand team's comprehensive strategy plan
- Lead the development of CRM program orchestrated contact targeting
- Implement tests, analyze results, and present key insights
Requirements
- Bachelor’s degree with 7+ years of relevant experience
- Strong knowledge of CRM principles, strategies, and best practices
- Experience with end-to-end designing and executing CRM campaigns
- Demonstrate a human-centered mindset
- Willingness to experiment
- Experience partnering closely with Medical, Legal, Regulatory and Compliance
- Prior success navigating a large matrixed organization
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits to include medical, prescription drug, dental and vision coverage