Cross functionally develops and successfully executes a multi-year strategy that accelerates our business in the region.
Develop & lead the implementation of our annual sales plan for the Western Region that achieves depletions, distribution, sales & distributor revenue, and shipment goals.
Develop and implement distributor programs based on overall brand initiatives.
Provide direction, coaching, training, and high-level management to four direct reports across multiple states in the Western region.
Control's Divisional P&L to ensure annual profit targets are achieved.
Increase efficiency of the Western Division by implementing processes and procedures that maximize return on sales investment.
Set and clearly communicate quarterly strategic priorities that support goal attainment.
Create a sense of urgency within the team to deliver the plan.
Hold each team member accountable for performance and create a winning team culture.
Monitor the regional sales climate and be the subject matter expert on localized trends and developments as it relates to competitive actions, future growth, and new sales development ideas.
Ensure strict adherence to price strategies and look for opportunities to optimize profit.

Bachelor’s Degree
Leadership capabilities to recruit, train, develop and motivate the key accounts team.
Must have the ability to interact with and present to buyers and key distributor personnel.
Knowledge of and the ability to dissect consumer data such as IRI or AC Nielsen for the purpose of gaining a better understanding of business opportunities and developing presentations.
Superior organizational skills, detail oriented, must be able to manage multiple priorities and meet deadlines.
Ability to work independently and in a dynamic, high energy, team-oriented atmosphere.
Must be a proven sales leader in retail with customer headquarters call experience.
Minimum 10 years’ experience in wine & spirits sales with proven results.
Must have a history of achieving sales growth, profit, and volume.
Must be detailed, organized, persuasive, and can multi-task while maintaining a high level of customer service and responsiveness to immediate demands.
Strong communication & negotiation skills, both written and verbal.
Proficient in Microsoft Office (Word, PowerPoint, Excel).
Ability to build compelling and creative sales presentations with Sales, Marketing, and Consumer Insights; provide features and benefits.
Ability to manage time effectively and handle multiple projects.
Knowledge of consumer/shopper behavior in Western Division business by premise type.
Knowledge of retail category management concepts.
Must have a high level of wine knowledge.
Ability to travel up to 60% of the time.

Regional Vice President – Sales

Key skills