Digital Campaign Marketing Manager

Role Overview

• Architect Multi-Channel ABM: Partner with Sales, Marketing Ops, and RevOps to design and execute high-impact ABM campaigns that drive pipeline against target accounts.
• Support Database Segmentation: Own the audience architecture to ensure highly relevant, personalized outreach across our entire database.
• Lead Nurture Strategy: Build sophisticated nurture streams that drive thought leadership, deepen content engagement, and accelerate Lead-to-MQL conversion.
• Support Tentpole Launches: Launch integrated digital campaigns to amplify our event sponsorships and major content drops, ensuring maximum ROI from our biggest bets.
• Help drive Brand Awareness: Execute third-party sponsorships and influencer programs to build authority and engagement within our ICP.
• Optimize and Report: Maintain a rigorous focus on performance, constantly reporting on and optimizing programs to meet pipeline targets.
• Be a Team Player: Collaborate cross-functionally with Events, Content, and Analytics teams to ensure a unified and friction-free brand experience.
• Support Strategy & Budget: Partner with the Director of Demand Generation to forecast campaign spend scenarios and take creative swings that help drive engagement with our ICP.

Requirements

• 4+ years of experience leading integrated digital campaigns and ABM programs in a B2B SaaS environment.
• Proven track record of partnering with Sales and RevOps to move the needle on target account engagement and pipeline.
• Funnel guru with a strong grasp of B2B funnel metrics and attribution modeling.
• Tool Proficiency: in Marketing automation (e.g., Marketo/Hubspot), CRM (e.g., Salesforce), and ABM platforms (e.g., 6sense/Demandbase).
• Analytical & Creative: Comfortable toggling between campaign creative direction and deep-dive performance reporting.
• Event & Content Savvy: Experience supporting large-scale event sponsorships and content-led growth initiatives to drive engagement & demand.
• Strong Communicator: Ability to share campaign roadmaps and translate campaign data and performance into actionable insights for cross-functional stakeholders.
• Startup Ready: A proactive self-starter who stays curious, thinks in AI-powered systems, and thrives in high-growth, fast-paced environments.

Benefits

• 401(K) Program & Company Match
• Health, Dental, Vision, & Life Insurance
• Short Term and Long Term Disability
• Autonomous work environment
• In-Office/Home Office Setup Reimbursement
• Time Off (PTO) + Holidays