Support the strategy and roadmap for the New User Experience, User Lifecycle, Multi-Product Discovery, and New User Incentives to help new users seamlessly complete KYC, add a payment method, and begin to invest on Coinbase.
Analyze activation funnels and dashboards to identify where new users drop off, size opportunities, and propose clear, experiment‑backed solutions.
Write simple, clear product requirements and user stories, and partner with Engineering and Design to ship improvements to NUX flows, incentives, and related UX.
Run A/B tests across the entire lifecycle of a user’s first 30 days – from onboarding to incentives – in partnership with Data Science and experimentation teams; interpret results and recommend follow‑ups.
Collaborate with adjacent teams (Identity, Onboarding, Payments, Incentives, Growth Foundations) to ensure activation experiences are technically sound, cohesive, high quality, and consistent across platforms.
Contribute to on‑call and operational excellence for Activation‑owned services (e.g., new user incentives, notifications, cross-product discovery), working with engineering partners to keep critical new‑user paths reliable.

3+ years of product management or closely related experience (e.g., growth, operations, program management, or analytics) in consumer products.
Experience working on user funnels (signup, onboarding, or checkout), including using data to understand drop‑offs and measure impact of product changes.
Comfort with experimentation and basic analytics (e.g., setting success metrics, reading A/B test results, partnering with Data Science or Analytics).
Strong collaboration skills; you work well with Engineering, Design, and cross‑functional partners and can drive alignment on priorities and tradeoffs.
Clear written and verbal communication; able to turn ambiguous problems into simple problem statements, PRDs, and next steps.
Interest in crypto and financial products, with curiosity to learn quickly about our users and ecosystem.

Full time offers from Coinbase also include bonus eligibility + equity eligibility + benefits (including medical, dental, vision and 401(k)).

Product Manager I, Growth

Key skills