Lead the execution of Unilever Food Solutions Customer engagement strategy offline & online with Operators and Trade Partner customers to deliver business growth targets i.e. Turnover, Reach & Penetration.
Lead, coach and develop a Customer Development team
Accountable for leading your team to deliver business target for the assigned Region for Independent Operators, Chains, and Trade Partners
Full execution of UFS Annual Operating Plan and quarterly initiatives
Lead and train team to expand reach to Regional Restaurant Chains (50 units)
Manage Small Regional Chain accounts and develop sales opportunities at each customer
Cultivate relationships with key tier 2 and 3 distributors to better promote Unilever Food Solution’s products
Instill team commitment to lead management as a primary driver of business growth
Develop business across all field channels within commercial and non-commercial segments.
Lead and train team to partner with restaurant executives and chefs to develop and grow their business
Lead and train team to partner with Distributor Partners to accelerate their market growth through training & collaborating with their Sales teams and executing marketing programs.
Winning customers across all channels with the appropriate level of trade and resources.
Lead the implementation of the Contact Matrix for Key Trade customers with a Squad approach (where possible) for more effective customer management
Develop and execute Joint Business Planning (JBPs) with Selected Trade partners including Trade Term agreement, Sell out activities and DSRs & Trade team engagement & KPIs (Sell-out, Reach, Penetration, eCom, Digital Reach etc).
Engage trade customers to gain alignment for Secondary Sales Data (SSD) partnerships with proof of value addition i.e. Traffic generation towards Trade Webshop via UFS campaigns.
Coach and develop team to Build & Nurture relationships with Key Chain Customers & Independent Operators & Implement Contact Matrix with a triangle model approach
Drive Independent Operator & Chain customers engagement as per defined contact strategy i.e. 80% virtual, 20% F2F via Customer Relationship Management. Use data driven recommendations for reach & Penetration
Conduct Virtual Sampling, Ideation, Cooking Demo using culinary knowledge to secure new opportunities or increase volume usage by new menu applications or into existing dishes
Implement and execute Customer Business Plan with selected key Chains customers
Accountable for Implementation and execution of all UFS digital tools within Territory/Area
Continuously enrich UFS customer data for more personalized campaigning
Follow up on Leads (based on Marketo Leads scoring & Targeting Model) for 100 engagement & KPI delivery
Drive customer digital engagement for UFS Digital platforms & Campaigns (UFS.Com, UFS Academy, Social Media engagement, UFS webinars)
Drive digital buying behavior via ecommerce platforms (Webshop/trade Partner Webshop/pure players)
Lead category approach for Trade web shop for UFS business growth via joint campaigning with DT marketing & trade teams
Requirements
6+ years of working experience in the foodservice industry with proven track record in sales, preferably in the Foodservice Industry
Understanding / experience of use of Digital & Social media in selling.
Passion for Food and the OOH industry a plus
Industry knowledge for Trade Customers
Benefits
health insurance (including prescription drug, dental, and vision coverage)