Own lead intake, lifecycle stage management, and audience segmentation across all inbound and outbound marketing efforts.
Design, build, and optimize nurture journeys for key audiences, including corporate funders and foundations.
Lead email marketing strategy beyond newsletter production, including automated campaigns, targeted sends, and behavior-based communications.
Build and maintain marketing automation workflows, lead scoring models, and lifecycle automation in alignment with marketing and business development priorities.
Own day-to-day marketing automation operations, including data hygiene, list management, campaign setup, QA, and documentation.
Produce regular performance reporting on funnel health, engagement, and conversion to support decision-making by Marketing and Business Development.
Collaborate with Business Development and Programs teams to align lifecycle messaging with relationship stage and revenue goals.
Identify opportunities to improve conversion, engagement, and retention through testing, iteration, and optimization.
Perform other duties as requested.

5+ years of experience in lifecycle, email, or marketing operations roles
Hands-on experience managing a marketing automation platform including workflows, segmentation, and reporting
Proven ability to design and execute multi-step nurture journeys
Strong analytical skills and comfort working with funnel and engagement data
Excellent project management and cross-functional collaboration skills
Experience working closely with business development or revenue teams
Understanding of attribution concepts and lifecycle measurement
Fluent in English, both oral and written.
Cross-cultural communication and competency
Excellent computer skills using MS Office products including Word, Excel, Outlook and PowerPoint.

Lifecycle Marketing Manager

Key skills