Own the strategy, execution, and optimization of multi-channel demand generation programs
Collaborate closely with sales, product marketing, digital marketing, events, marketing operations, marketing analytics and content teams to drive marketing qualified leads (MQLs)
Design, implement, execute and optimize integrated demand generation campaigns across all marketing channels
Partner with product marketing and content teams to create high-value assets such as eBooks, whitepapers, case studies, website content, and webinars
Work collaboratively with marketing operations, paid digital, and the BDR teams to ensure a smooth and efficient lead funnel
Use real-time reporting dashboards to analyze campaign, tactic and channel performance toward goals

5-7 years of experience in demand generation or campaign management in a B2B software or ERP environment
Strong analytical skills
Experience working with tools like SFDC including CRM Analytics, marketing automation platforms (e.g., HubSpot, Marketo, or Pardot), MS Excel, Google Analytics
Ability to collaborate on content that resonates with ERP buyers
Experience working closely with BDR teams to ensure lead quality and optimize lead flow

Demand Generation Campaign Manager

Key skills