Own messaging strategy and brand voice across all customer touchpoints
Lead and build a team of copywriters across direct response, performance marketing, and email/SMS functions
Develop copy for landing pages, VSLs, ads, email campaigns, product pages, and review sites
Create ad copy frameworks for Meta, TikTok, Google, Bing, and native advertising platforms
Drive email and SMS copy strategy to improve open rates, click-through rates, and conversion
Partner with the Creative Director to ensure copy and visual creative elements work together seamlessly
Establish copy testing frameworks and drive a culture of continuous optimization
Ensure all content meets FTC compliance standards for the supplement industry
Support new product launches with compelling copy across all channels
Collaborate with Product Development to translate ingredient science into customer benefits

7+ years of copywriting experience with at least 3 years in a leadership role
Proven track record in direct response and performance marketing, ideally in health, wellness, or supplement industries
Experience managing and developing copywriting teams
Deep understanding of customer psychology and what makes people buy
Ability to write across formats: long-form VSLs, short-form ads, email, landing pages, and social
Data-driven mindset with experience using copy testing and analytics to improve performance
Familiarity with FTC compliance requirements for health and supplement marketing
Strong project management skills and ability to manage multiple priorities
Experience with DTC ecommerce subscription businesses preferred
Comfortable working in a fast-paced, remote environment

Competitive base salary, $176,000-$197,000+ performance bonus
Flexible time off + 9 annual company holidays
Your Birthday is a paid vacation day
take the day to celebrate your awesomeness!
100% company-paid base plan Medical, Dental, and Vision Insurance for employees
100% company-paid Life Insurance and Short-Term Disability Coverage
3% Employer contributions to 401(k) regardless of employee participation! (Free money)
Matching charitable contributions up to $2,500/year
$1,200/annual Work from Home (WFH) stipend
Employee recognition and rewards program
Calm app subscription
Pet insurance
Free monthly employee product samples and team discounts
Employee Referral Program
Fully remote position
Professional development fund for employees (We love HI-ER Education)
And a collaborative, innovative work culture
High-impact role with visibility to executive leadership

Director of Content – Health & Wellness

Key skills