Events Marketing Manager

Role Overview

• Own and execute Payabli's annual events calendar, including industry conferences, trade shows, partner events, sponsored speaking engagements and proprietary hosted experiences
• Develop event strategies aligned with marketing goals, identifying the right mix of third-party and first-party events to maximize brand visibility and pipeline generation
• Manage all event logistics from start to finish, including venue selection, vendor management, speaker coordination, attendee experience design, and post-event follow-up
• Research, evaluate, and recommend which industry conferences and trade shows Payabli should sponsor or attend based on target audience alignment and ROI potential
• Collaborate with sales leadership to develop pre-show prospecting plans that identify key targets and coordinate booth strategy to maximize qualified conversations
• Design engaging booth experiences and coordinate all logistics including booth design, collateral, demos, and staffing schedules
• Implement post-show follow-up strategies that ensure timely lead qualification and sales handoff
• Plan and manage Payabli's annual customer conference, creating an elevated experience that showcases our platform, celebrates customer success, and drives community building
• Organize and execute quarterly hosted dinners and executive roundtables with key prospects and customers in target markets
• Develop content programming for hosted events, including panel discussions, keynote presentations, and networking opportunities that deliver value to attendees
• Track and report on event performance metrics including attendance, lead generation, pipeline influence, and ROI to continuously optimize event strategy
• Partner closely with sales, product, and customer success teams to ensure events support broader business objectives and create seamless attendee experiences
• Manage event budget allocation across all activities, negotiating vendor contracts and ensuring cost-effective execution
• Create comprehensive post-event materials including attendee surveys, follow-up communications, and social media content to extend event impact

Requirements

• 4-6 years of experience in B2B events marketing, preferably in fintech, B2B SaaS, or technology sectors
• Proven track record planning and executing corporate events, industry conferences, and executive engagement programs
• Experience managing event budgets of $500K+ annually with demonstrated ROI
• Strong project management skills with ability to juggle multiple events simultaneously while maintaining attention to detail
• Excellent vendor negotiation and relationship management capabilities
• Proficiency with event management platforms, registration systems, and marketing automation tools
• Ability to travel 30-40% for event execution and site visits

Benefits

• Comprehensive health, dental, and vision benefits
• Flexible work environment (hybrid in Miami or fully remote)
• Professional development opportunities
• Collaborative, growth-oriented culture with leadership accessibility