Own the NSM roadmap across design, build, and run phases of RMN development
Lead monetization strategy and go-to-market planning, including pricing, packaging, and partner enablement
Expand NSM’s non-endemic advertising footprint and unlock new revenue streams for retailers
Drive net-new and organic revenue growth across RMNs and enterprise media
Architect integrated solutions that span media, analytics, creative, and consulting
Collaborate with the Chief Growth Officer to align NSM initiatives with dentsu Media’s enterprise growth priorities
Oversee delivery models and staffing plans to ensure scalable execution
Partner with finance and commercial teams to shape investment strategies and revenue models
Lead internal enablement efforts, including sales tools, training, and thought leadership
Build trusted relationships with senior client stakeholders and industry partners
Represent NSM in external forums and contribute to dentsu’s thought leadership in retail media
Ensure client satisfaction and retention through strategic oversight and innovation

12+ years of experience in retail media, commerce strategy, or digital advertising
Proven track record of leading large-scale initiatives and cross-functional teams
Deep understanding of RMNs, commerce media, and enterprise media buying
Strong strategic thinking, solution selling, and storytelling capabilities
Exceptional communication, presentation, and stakeholder management skills
Bachelor’s degree required; Master’s degree preferred

Vice President, New Stream Media

Key skills